Victoria University of Wellington is New Zealand’s number 1 ranked university for research quality. The university wanted to create awareness of various research projects outside the academic world. This campaign is aimed at wide audience groups including government, public, students, alumni and relevant businesses.
The 18 research projects are the stars of the campaign, which extends across owned, digital, outdoor and traditional channels. The success of this campaign won a 2017 Gold Quill award from the International Association of Business Communication (IABC).