We developed the creative, including the name, for ‘Feel Good Feast with RaboDirect’. Term Deposit Investors could go into the draw to win a delicious meal cooked by Al, using local ingredients. The winner, and a group of friends, would enjoy their delicious Feel Good Feast at Al’s test kitchen.
The idea connected New Zealand-grown ingredients with the bank’s term deposit rates, linking back to the bank’s farming stakeholders. In a very competitive market, with all banks offering similar deposit rates, the ‘Feel Good Feast’ promotion helped the bank stand out by providing a point of difference and another reason to invest with RaboDirect.