Open Polytechnic

This campaign inspired people to kick their BUTs out of the way AND achieve what they want in life. It showed that they could hold down a job, look after their kids, keep up with family commitments AND study with Open Polytechnic. Awareness of Open Polytechnic among the target audience lept to over 90% AND enrolments increased by more than 30%. Created for Ogilvy NZ.

Catalyst Fuel Refunds
Victoria University, NZSO, fundraising campaign
Napier City Council
Design Builders
Radio
Whittakers
Anti Smacking
Film New Zealand, NZ Film Commission
Sweety of Waitangi
Lion Brown
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