Open Polytechnic

This campaign inspired people to kick their BUTs out of the way AND achieve what they want in life. It showed that they could hold down a job, look after their kids, keep up with family commitments AND study with Open Polytechnic. Awareness of Open Polytechnic among the target audience lept to over 90% AND enrolments increased by more than 30%. Created for Ogilvy NZ.

Pams
Stroke
Lion Brown
Anti Smacking
Red Cross
RaboDirect Feel Good Feast
Water safety
Victoria University of Wellington
Women's Refuge
Napier City Council
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