Open Polytechnic

This campaign inspired people to kick their BUTs out of the way AND achieve what they want in life. It showed that they could hold down a job, look after their kids, keep up with family commitments AND study with Open Polytechnic. Awareness of Open Polytechnic among the target audience lept to over 90% AND enrolments increased by more than 30%. Created for Ogilvy NZ.

Anti Smacking
Blasts from the past
Design Builders
EECA Business
National Aquarium of New Zealand
De Winkel Yoghurt
Lion Brown
Water safety
Victoria University, NZSO, fundraising campaign
New Zealand Forest & Bird
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